Advertising
The Harvard Crimson is the nation’s oldest continuously published daily college newspaper and the only daily publication of Cambridge, Massachusetts. We work with advertisers ranging from national companies to local businesses, from student recruiters to advertising agencies.
The media and advertising industry is a constantly changing landscape, and our business team is focused on innovative advertising solutions to stay ahead of the curve and deliver results to our clients.
Sponsored Content
4 Years
One Camera
Capturing Harvard with the Sigma BF
A camera isn’t just for photos — it’s a way of seeing. As the Class of 2029 steps onto campus, one thing becomes clear: your Harvard story is about to begin.
And the Sigma BF? It’s built to capture all of it. From Convocation to Commencement, this is the camera that won’t just record the memories — it’ll shape them.
Welcome to Harvard.
1
From Annenberg breakfasts to late-night psets, your first year is about figuring it all out. The Sigma BF is compact, fast, and quiet — perfect for catching candids of your roommate’s first snow angel or your own stunned face during Shopping Week.
Exploring Beyond the Yard
2
Now you're chasing stories beyond campus — exploring Allston, biking to the Charles, maybe hopping on an Amtrak to New York. The Sigma BF goes wherever you do. It’s light in your bag and sharp in your hand — and you’ll start to notice the world’s edges getting more interesting.
INTERNAL STORAGE
The SD card slot is replaced by 230GB of internal memory, capable of storing more than 14 000 JPEG files, 4 300 Lossless compression RAW images or 2.5 hours of video at the highest-quality setting, with the USB-C port offering fast charging and data-transfer speeds.
Depth
and Detail
3
Junior year is when things get real — your thesis starts forming, relationships deepen, and you realize your time here is finite. The Sigma BF, with its stunning optics and timeless design, starts to feel less like gear and more like a journal.
Precision crafted in Japan for both functionality and beauty. Your friends are sure to ask, "Where'd you get that camera?"
A Farewell Frame
4
The gown fits. The tassel shifts. The future looms. And still, the Sigma BF is in your hand. It’s seen the all-nighters, the river sunsets, the protests, the parties, the weird moments between everything else. This isn’t just a camera. It’s the only one that stayed for all four years.
Capture a frame for your wall on Commencement day. The Sigma BF can do it all.
Own Your Story
This fall, Sigma invites Harvard’s Class of 2029 to document their journey with a camera built for longevity, for authenticity, and for everything unexpected.
The Sigma BF: 4 years, 1 camera. Yours.
The Crimson's news and opinion teams—including writers, editors, photographers, and designers—were not involved in the production of this article.