Advertising
The Harvard Crimson is the nation’s oldest continuously published daily college newspaper and the only daily publication of Cambridge, Massachusetts. We work with advertisers ranging from national companies to local businesses, from student recruiters to advertising agencies.
​
The media and advertising industry is a constantly changing landscape, and our business team is focused on innovative advertising solutions to stay ahead of the curve and deliver results to our clients.
OUR WORK
Crimson Brand Studio is where creativity meets the pulse of Harvard. As the official brand studio of The Harvard Crimson, we specialize in designing bold, student-centric marketing campaigns that captivate one of the most influential audiences in the world. From innovative partnerships with Bumble to curated strategies for Huckberry and Adobe, we deliver campaigns that don’t just stand out—they stick. We know Harvard like no one else, and we bring brands to life within its iconic community.
01
In partnership with Baume & Mercier, we spotlighted Harvard students embodying the brand’s timeless sophistication across campus. The campaign captured the harmony between Baume & Mercier’s refined craftsmanship and Harvard’s legacy of excellence, showcasing how tradition and ambition intersect in every moment.
02
In collaboration with Ray-Ban, we captured the intersection of timeless style and intellectual edge. The campaign highlighted how Ray-Ban’s iconic designs embody confidence and individuality, aligning seamlessly with Harvard’s culture of self-expression and forward thinking.
03
With Life Alive, we spotlighted Harvard’s pursuit of wellness through a campaign that paired science-backed nutrition with daily habits. The partnership culminated in a special event with Dr. Uma Naidoo, where students explored the connection between food and mental well-being through interactive discussions and curated mood-boosting dishes.
04
In a campaign with Keezer’s, we showcased the brand’s bespoke tailoring and curated formalwear. The partnership emphasized Keezer’s commitment to helping students look and feel their best — whether stepping into an interview, a formal, or a new chapter of life. The initiative captured the essence of Keezer’s legacy: refined style, personalized service, and a tradition of excellence that stands the test of time.
05
The Harvard Crimson released an exclusive Spring Merch Collection. To make this collection come to life - as well as generate revenue across Harvard students and affiliates - the Brand Studio helped to create a one-of-a-kind marketing campaign to promote the merch drop. Take a look at it below!
06
In collaboration with Huckberry, we orchestrated a captivating photo series featuring Harvard students donning Huckberry apparel across iconic campus locations. This initiative seamlessly blended Huckberry's rugged style with Harvard's distinguished ambiance, creating a visual narrative that resonated with the student body.
07
Partnering with Bumble during Valentine's Day, we launched the "Find Love at Harvard with Bumble" campaign. This initiative encouraged students to embrace connections through Bumble, fostering a sense of community and engagement during the season of love.
08
Teaming up with Adobe, we introduced the "Make the Leap with Creative Cloud" campaign, inspiring students to enhance their creativity using Adobe's suite of tools. By showcasing relatable student experiences, we highlighted how Adobe's products can elevate academic and personal projects.
ALL SPONSORED CONTENT
See more of our work.
.png)
