The Crimson Brand Studio

The Crimson Brand Studio

The Harvard Crimson's Sponsored Content Branch

WHAT WE DO

Developing creative and impactful solutions

The Crimson Brand Studio develops native advertising on behalf of The Harvard Crimson, the nation's oldest continually published college newspaper. We produce, publish, and promote stories that engage our local and global audiences. We will create tailored and compelling experiences that will drive brand awareness with our audience of millions of Harvard-affiliated readers.

Our team will work with you personally to establish objectives, coproduce content, and strategize a marketing campaign in a way that best suits your brand's specific goals.

 

The Crimson's news and opinion teams, including writers, editors, photographers, or designers, are not involved in the production of content for The Crimson Brand Studio.

 
 

INDUSTRY TO HERE

The sponsored content industry is booming

Sponsored Content is a relatively new industry that continues to develop rapidly. It combines product advertising with compelling stories and has been shown to increase consumer interest. The Crimson officially started its Brand Studio in 2018, becoming the first collegiate newspaper to do Sponsored Content. At the Crimson Brand Studio, we embrace this new form of marketing and work with both local and international clients.

8x

cheaper cost per click than traditional advertisements

70%

of people prefer to learn about companies through sponsored content than banner ads

4x

higher average click-through rates than traditional display ads in the U.S.

 

Scroll through to see

some of our sample sponsored content work.

10 Successful Harvard Application Essays

Listicles

Listicles are articles presented in the form of a list, meaning you can cosponsor this with other companies. This would be useful when there is the potential to craft a cohesive narrative relevant to multiple brands.

Successful MBA Application Essays
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OUR METRICS

See the people and places your brand can reach.

1,470

Average Page Views for a Premium Article

6x

Time Spent on page relative to Crimson News articles

3.5x

More Page Views than Crimson News Articles 

 

CASE STUDIES

What would sponcon for your company look like?

College Prep

Consumer Retail

Recruiter

 

CONTACT US

What will we create

for you?

 

The Crimson Brand Studio

The Harvard Crimson

University daily since 1873

Address: 14 Plympton St,. Cambridge MA, 02138

Email: thecrimsonbrandstudio@thecrimson.com

Phone: (617)-576-6600 ext. 202

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