The Crimson Brand Studio
The Harvard Crimson's Sponsored Content Branch
WHAT WE DO
Developing creative and impactful solutions
The Crimson Brand Studio develops native advertising on behalf of The Harvard Crimson, the nation's oldest continually published college newspaper. We produce, publish, and promote stories that engage our local and global audiences. We will create tailored and compelling experiences that will drive brand awareness with our audience of millions of Harvard-affiliated readers.
Our team will work with you personally to establish objectives, coproduce content, and strategize a marketing campaign in a way that best suits your brand's specific goals.
The Crimson's news and opinion teams, including writers, editors, photographers, or designers, are not involved in the production of content for The Crimson Brand Studio.
INDUSTRY TO HERE
The sponsored content industry is booming
Sponsored Content is a relatively new industry that continues to develop rapidly. It combines product advertising with compelling stories and has been shown to increase consumer interest. The Crimson officially started its Brand Studio in 2018, becoming the first collegiate newspaper to do Sponsored Content. At the Crimson Brand Studio, we embrace this new form of marketing and work with both local and international clients.
cheaper cost per click than traditional advertisements
of people prefer to learn about companies through sponsored content than banner ads
higher average click-through rates than traditional display ads in the U.S.
See the people and places your brand can reach.
Average Page Views for a Premium Article
Time Spent on page relative to Crimson News articles
More Page Views than Crimson News Articles