Advertising
The Harvard Crimson is the nation’s oldest continuously published daily college newspaper and the only daily publication of Cambridge, Massachusetts. We work with advertisers ranging from national companies to local businesses, from student recruiters to advertising agencies.
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The media and advertising industry is a constantly changing landscape, and our business team is focused on innovative advertising solutions to stay ahead of the curve and deliver results to our clients.
ADVERTISING SOLUTIONS
Educational Partnerships
We work with top admissions experts for undergraduate and graduate school admissions to feature their expertise and offer advice to potential applicants. As the official student-run newspaper of Harvard University, The Harvard Crimson is the go-to source of information for news and content related to Harvard: for college-bound high school students, undergraduate, and graduate students alike.
See below for all the ways that you can connect with students. Feel free to reach out to businessmanager@thecrimson.com with any questions. We look forward to working with you!
10 Successful Harvard
Application Essays
For years, The Harvard Crimson has published the 50 Successful Harvard Application Essays books. Each year, we also publish 10 essays with analysis online which receives nearly 150,000 global page views annually. Read our 2019 edition here.
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We offer the opportunity to 10 top global admissions consultants to be featured on this special issue. See below for sponsorship details, as well as a a testimony from a past sponsor.
I first began partnering with the Harvard Crimson in the summer of 2019 after being approached by their marketing department to sponsor the, “Ten Successful Harvard Application Essays” blog. As an admission essay counselor based in the San Francisco Bay Area, I had for years relied on an informal referral network to maintain a healthy flow of clientele. Working as a lone sole-proprietor with only so many hours to offer local clients, I was admittedly skeptical as to whether expanding my online presence made sense for my business. At the same time, it was obvious that the Crimson’s relevance to my particular trade made it a compelling option for expanding into markets unreachable by word-of-mouth alone. I decided to give it a go.
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Designing the advertisement with the Crimson’s marketing team was a breeze. I received constructive marketing feedback and was given full agency over how the final proof looked. The real test, however, was when the post went live. Not only did my web traffic spike, but I began receiving a flow of leads from all over the world. I was soon structuring my workflow to include clients overseas and clients in New York and Boston before beginning my local work here in Silicon Valley. Those seeking insight into admissions view Harvard as a trusted authority, making it an ideal partnership for my own tailored one-on-one approach.
Dan Lichterman, danlichterman.com/
2019 Successful Essays Sponsor
Guest Posts
What sets you apart as an admissions counselor? Showcase your expertise in a guest post published on The Crimson's website. Students are looking for advice on anything from essays to recommendation letters to school selection. We welcome posts from college consulting to graduate school admissions.
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Work with our team include your personal branding and voice in a way that will drive future applicants to your site. All guest posts will also include a social media campaign from The Harvard Crimson's Facebook account.
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Guest posts may include images, pull quotes, buttons, and linked text. All articles will be labeled as "Paid Posts."
Coming Soon:
Premium Admissions Newsletter
This summer, The Harvard Crimson is launching a brand new admissions email newsletter for high school parents and students, with an inside look at the application process and Harvard student life: straight from the students themselves.
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We're offering sponsorship opportunities for admission consultants to be featured in the newsletter: please reach out to us regarding limited partnership opportunities during the launch phase!
The Harvard Crimson's High School Programs
Every year, The Crimson runs educational programs for high school students:
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Summer Journalism Academy
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College Insights Program
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Pre-Collegiate Innovation Challenge
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In 2020, all of these programs will be run online due to pandemic-related circumstances.
Sponsorship opportunities include company branding, guest speaker positions, etc. Please reach out if you are interested in sponsorship opportunities to directly increase exposure with college-bound students and parents.
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